Helping people monetise their skills
at ₹0 cost

Discover your skills as a mode to earn quick money with Reflex AI

PROJECT BRIEF

Reimagining Gigs: A Smarter Job Discovery Experience

The gig economy in India 🇮🇳 is booming, yet workers struggle to find relevant jobs and maximize earnings, while employers face challenges finding the right candidate within a given time frame. There's an opportunity to bridge these gaps with AI-driven solutions.

It's a labour market characterised by the prevalence of short-term contracts or freelance work as opposed to permanent jobs.

USER PERSONAS (3)

Finding the people who need it the most

41.5 Cr | Uneducated Freshers

Savita Devi

17 years

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DEMOGRAPHICS

Bengaluru, India

8th Pass, Govt. School

Loves to sing

Mobile Friendly

Cheerful

INTERESTS

  1. Uploads Youtube Shorts of her daily life

  2. Knows basic video editing

PAIN POINTS

  1. Non-graduate (only 8th pass)

  2. Can't find jobs that can pay more than the current one

  3. Unaware of opportunities matching her skillset

  4. Lives in a nutshell of knows jobs

GOALS

  1. Wants to be aware of opportunities relevant to her interest

  2. Ready to do a side job

  3. Wants to up-skill herself for better opportunities

  4. Needs to know about high paying jobs where

education is not required.

DAILY ROUTINE

  1. Wakes up at 5 am

  2. Starts visiting home from 6:30 am

  3. Works continuously till 8:30 pm with some breaks in

b/w the day

  4. Edits her video wherever she explores and puts it up on

Youtube

60 Cr | Young Professionals

Abir Dutta

26 years

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DEMOGRAPHICS

Kolkata, India

Illustrator, Pratilipi

Loves to Dance

Tech Savvy

Etrovert

INTERESTS

  1. Paints on canvas

  2. Makes dance videos

  3. Goes to gym

PAIN POINTS

  1. Unable to find relevant and known gig where

he can provide sketching
    services or someone

who might want to hire a illustration artist.

  2. Not able to sell his personal artworks

  3. Even though people know he paints well, but nobody

prefers to buy
    or bring in clients for him

  4. Tries to post videos about his artworks but not getting enough views
    on his own reels and potential buyers

  5. Finds it tiring and boring to register and update his

freelance profile
    on Upwork, Fiverr & Truelancer.

GOALS

  1. Wants to find buyers for his artworks and take custom

orders as well.

  2. Doesn’t want to switch to another career but do better

with the current
    one.

DAILY ROUTINE

  1. Wakes up at 10am

  2. Freshens up and listen to songs

  3. Rushes to office

  4. Works

  5. Watches a lot of artwork reels

  6. Gets forced by his friends to start selling his artworks

  7. Takes smoking breaks

  8. Works again

  9. Get existential crisis why is he not able to help himself

  10. Check for ways to find & sell his artworks

4.3 Cr | Educated Freshers

Nivedita B

20 years

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DEMOGRAPHICS

Kerala, India

2nd Year, BIT Bangalore

Loves to cook

Gadget enthusiast

Extrovert

INTERESTS

  1. Sings really well and is a trained singer

GOT SCAMMED FOR A JOB

  1. Via Facebook

  2. Connect on WhatsApp call to avoid call records

  3. Seemed to be genuine

  4. Referral from cognizant

  5. 1 round interview

  6. Paid 50k for the confirmation email

  7. Paid another 50k for offer letter

  8. Paid another 50k for onboarding mail

  9. Paid another 50k to collect assets

  10. Paid another 50k for gate pass

PAIN POINTS

  1. Fresher

  2. No response due to less experience

  3. Can't figure out what are the industry relevant skills

  4. Less pay - contract roles (4-6 moths)

  5. Bond & Contract

  6. Got scammed for ₹2.5 lack INR by a fake job post on facebook

GOALS

  1. Wants that company should monitor fraudsters & check if there's a
    wrong use of their official domain.

  2. Wants to know what are the possibilities of getting scammed while
    searching for a job online.

DAILY ROUTINE

  1. Apply for positions

  2. Search courses to upskill

  3. Find interships for quick experience

  4. Walk-in interviews for BPO & KPO (Tech support)

  5. Wanted to upskill in Network Engineering

  6. Learn AWS & Azure

  7. Willing to pay for courses

  8. Has a money backup from the familiy

TARGET AUDIENCE

It came out to be that apart from Uneducated Freshers, a
solution already exists for both Educated Freshers & Young
Professionals

41.5 Cr indians have never been to an educational institution.

The uneducated freshers can be divided into 2 categories X & Y where, X+Y=41.5 Cr

Aware of their skills (X%)

This audience can easily fit into existing solutions

Unaware of their skills (Y%)

Real Target Audience (41.5 Cr - X)

This audience needs something to help them figure out their skills and interest as a mode to earn money, period.

Savita Devi

17 years

Pain Points

  1. I am unaware of opportunities

  2. Don't know what am I good at

  3. Live in my own nutshell of average of known jobs

  4. Want to earn money with whatever skill I have

  5. Lack of guidance to figure out which interest I can use as a mode to earn money

Needs

  1. I want to know what am I good at

  2. Many times I just start pursuing things I randomly come across and end up wasting time which I want to avoid

  3. I want to figure out what which of my interest can be used to make money by a temporary job

Goals

  1. I want to earn money since I also have a kid to take care of.

  2. I also want an easy resource that'll help me tell in what ways I can earn quick money.

REAL TARGET AUDIENCE

Let's narrow down the scope of the project and focus on the real target audience as mentioned above (41.5 Cr - X Indians) who are unaware of their skillset

PROBLEM STATEMENT

How can individuals like Savita Devi identify their interests which matches trending, low-qualification jobs for quick side earning ?

Hypothesis 1

Failed

Accessing Savita’s browsing history from the account

she chooses to login to study for search patterns

Reason

An unknown entity doesn’t hold any right to access user’s

personal information without permission

Hypothesis 2

Failed

A straight up registration process for Savita without

showing the potential of the platform (not talking about

theonboarding screens)

Reason

  1. Savita doesn't want to waste her time in these long onboarding processes to figure out her interest

and the potential jobs.

  2. She wants a quick & fun way to figure out her interests

and the potential temporary job matches.

Hypothesis 3

Validated

  1. As soon as Savita downloads and opens the app, she’ll

directly see a generic dashboard consisting of job 

categories, ways to know her monetizable interests by

fun activities like AI powered quizzes.

This will help Savita discover trending jobs according to the region she's residing in.

  1. She will be onboarded only if she tries to engage with

any kind of temporary job or an in app activity like

search, view applications or take a test (AI powered)

as mentioned above.

Savita will be able to avoid unnecessary friction unlike the current job onboarding apps.

VISUALIZING THE SOLUTION FOR SAVITA DEVI

What will be first time experience of Savita Devi with
Reflex AI ?

Scroll Left for the complete 1st time user journey

Opens the app

No registration required

Lands on dashboard

Tries to engage

AI Powered onboarding

Intend Score generated

Back to that action before signup started

Wait, but what is an intend score ?

Intend score is an AI powered feature that refers to users capability of using an interest as mode to earn money from temporary jobs.

Initial brainstorming for an AI powered solution for Savita

Scroll Left for the wireframes

AI powered product cross-selling banners

Popular job categories with less or no qualification required

Banner to help Savita figure out if she has enough skills to earn quick money or not

Candidate testimonials to help Savita manifest her success

Popular events where Savita can participate (mostly free webinars)

Specifically for Savita to register in the app & get her intend score

Articles for market awareness

Quick actions (Home, search gigs & applications)

Generic Dashboard wo/ registering in the app

Job category report page - Help Savita figure out the potential of the job and if she's the right fit or not

Visualising the job category

Must have and Good to have skills for initial confirmation if Savita
is really a right fit

A self test for Savita to find if she's
able get >50% skill score

Written feedbacks from the candidates who were able to make
good money from this temporary job

Candidates who made it big with their earnings

Free learning resources to upskill to be eligible for earning money through this job

Clearning Initial level doubt regarding this temporary job for Savita

Quick actions (Eligibility test & view jobs in this category)

Job listing - with advanced filters

Search

Job detail cards

Advance gig finding filter

FINAL DESIGNS

Giving life to Reflex AI - A smarter gig finding experience

Dashboard - Without Registration

Feature 1 : Savita's frictionless AI powered onboarding in the app

Scroll Left for the complete user flow

Savita Devi

17 years, 8th pass

Savita can now directly connect with the relevant gig poster according to her area of interest and earn quick money from a temporary job.

Dashboard - After Registration

Persnolisation of Dashboard with
profile pic & reward points (not discussed here)

Change of UX copy, Now it's
'You might like to work in'

Job Category Report Page for Savita to identify the potential in the job

Switch to go to have skills

Savita should get a skill score above 50% & only the she should
apply for an IT Technician Role

Candidate testimonials to win Savita's Trust

Introducing Savita with the earning potential in this gig category

FAQs to answer Savita's initial doubts regarding a new type of gig

Quick Actions

AI powered conversational bot to clear Savita's queries about this temporary job

Feature 2 : AI powered quizzes for skill score that'll help Savita check if she really has the potential
to make money from this gig

Experience Now

Scroll Left for the complete user flow

The algorithm analyzes Savita's profile variables and generates an AI-powered quiz to assess her earning potential as an IT Technician. It customizes questions based on her skills, experience, and market trends for accurate evaluation.

The AI-powered quiz evaluates Savita’s IT skills, job readiness, and earning potential while providing career insights, earning estimates, and personalized learning paths. It also suggests job market opportunities and whether freelancing or full-time roles suit her best.

Feature 2 (assumption) : Method of creating an AI powered quiz

There can be a well structured promt with some variables (depending on the user intend) ready and as soon as the user taps on take a test button, that prompt should get activated in the backend and a quiz should be created within seconds. For eg:

Generate a personalized self-assessment quiz for [Name] (Age: [Age], Gender: [Gender]) who is exploring job opportunities in the [Job Category] sector at an [Entry Level] stage. The quiz should evaluate both strengths and weaknesses to suggest skill improvements.

  • User’s Strengths: [Strong Points]

  • User’s Weaknesses: [Weak Points]

🎯 Quiz Requirements:
1️⃣ 5 Multiple-Choice Questions tailored to test their knowledge in [Job Category].
2️⃣ Situational Questions to assess problem-solving skills.
3️⃣ Aptitude or Technical Skill Checks based on [Entry Level].
4️⃣ Soft Skill Evaluation (e.g., communication, teamwork).
5️⃣ Personalized Feedback after quiz completion, explaining the user's strong areas and skills they should improve.

📢 Tone: Engaging, beginner-friendly, and motivating. The quiz should feel like a career exploration guide rather than a strict test.*

Credits : ChatGPT

FUTURE SCOPE FOR REFLEX AI

Imagine if this idea came into existense and did wonders for people like Savita, how could we scale it further ?

Schedule a meeting and Let's brainstorm together!

aman.vermaproduct@gmail.com

—

But, we can always build on something

User Journey of Nivedita getting scammed for ₹2.5L in search for being a Network Engineer at Cognizant.

Reaching out on

WhatsApp

Onboarding

Emails

Fake Fees

(Offer letter, WFH equipment

Gate Pass etc)

Requesting for employer

photo for verification

At last, Nivedita ended up getting

ghosted by the job poster and was

unable to recover her ₹2.5L

Research Insights

  1. There's high chance of fake applications and scamming desperate gig seekers in terms of training fees, uniform or work from home equipment payment scams.

  2. There should be a deep identity verification check for the employer before posting a gig maybe a compulsory video KYC for job seekers to see.



WIP…